Tuesday, February 16, 2015
Cili Restaurant and Bar
Located at Bali Hai Golf Club
5160 S Las Vegas Blvd, Las Vegas, NV 89119
11:30 am - Registration
11:45 am - Lunch Served
12:15 - 1:15 - Program
Revolutionize Your Advertising
A presentation by
Topics to be covered:
- How to Build an Annual Advertising Plan
- What your Advertising Budget should be
- What is your Brand?
- Importance of Brand Consistency
- Campaign Messaging
- Customer Acquisition Costs
- Calculating Return on Investment
- Importance of tracking
Members will leave with:
- Advertising Plan Templates
- Budgeting Strategies
- Acquisition Costs and Return on Investment Calculations
- Tracking Tactics
Speaker Bio: Amber McKee
Amber McKee, Director of Marketing for US Peach an HVAC and Plumbing company servicing over 150 markets in the Southwest, has developed and managed strategic multi-faceted advertising campaigns and marketing plans for national chains spanning a variety of industries. McKee’s expertise is building campaigns that drive consistent, trackable results and increase the bottom line.
Through McKee's 11 years in marketing she has driven sales by using companies’ unique stories, product base, and customer analysis to build brand identities that transform into strategic marketing campaigns, and executable plans.
McKee has a BS in Organizational Leadership and Marketing, a PMP certificate, and has served on non-profit boards as a Marketing Director.